Server-Side Monitoring vs. Pixel Monitoring - Which is Better?
A variety of e-commerce businesses are turning to server-side monitoring as a method to improve their information collection procedures. While it requires more technical knowledge than regular GTM and might present extra expenses, it can cause higher accuracy and more dependable data
Pixel tracking makes use of a piece of code to sign up conversions on your internet site. It's simple to establish and less vulnerable to advertisement blockers.
1. Much more exact information
The traditional method of tracking conversions on a web site, making use of pixels, is having difficulty with changing web browser privacy plans. This suggests that the data being sent to Google Ads, Facebook Business Manager and other systems is much less precise than it needs to be.
Server-side monitoring is a more protected choice that assists to bypass these limitations, as it's packed from your very own domain name and dealt with as first-party code, indicating it's much less most likely to be influenced by advertisement blockers or various other security measures. This offers a lot more precise information and a much more total photo of customer trips throughout networks.
On top of that, this sort of monitoring permits organizations to track conversions beyond the internet site, such as call and in-store visits, which can be difficult for pixel-based tracking. This adaptability gives online marketers much more ownership over the data they send out, and makes it less complicated to follow numerous information legislations. It's likewise a lot less prone to scams, as it's more difficult for illegal stars to manipulate the system by altering the postback link.
2. Better control over information.
Server-side monitoring enables companies to gather and enrich information before sending it to third-party analytics/advertising systems. This improves information completeness and accuracy, which can help marketing professionals make more educated marketing decisions.
Typical pixel tracking counts on JavaScript tracking codes that are put in internet site site visitors' browsers. These tracking codes are commonly blocked by ad blockers, which can cause data collection interruptions and imprecise results. Server-side monitoring allows companies to bypass these restrictions and provide precise, consistent information that is much less prone to disturbance.
This sort of tracking likewise enables businesses to track conversions that occur outside of the website, like telephone call and in-store purchases. This is necessary given that brand-new privacy plans such as Apple's Intelligent Tracking Avoidance (ITP) limit the service life of cookie-based monitoring pixels to 7 days. This is a key reason e-commerce affiliate marketing software that S2S is much more reliable for services seeking to adjust to these changes.
3. Much less prone to scams
Server-side monitoring allows businesses to adjust data hauls before it gets to third party endpoints, boosting safety and security and personal privacy. This is especially crucial as different internet browsers and platforms significantly change exactly how they take care of cookies. For instance, in iphone 14, Safari will only provide first-party cookie information and will not allow pixel-based tracking. Making use of server-side tracking, you can bypass these constraints and remain to track conversions that took place beyond your site.
On top of that, server-side tracking enables you to catch customer information straight on your own servers. This gets rid of dependancy on third parties, which can be susceptible to breaches and personal privacy offenses.
A server-side tracking system is a collection of guidelines that tells your web site's web server what events to record. This data is then sent to analytics devices like Google Analytics and Facebook Service. It's additionally used to cause event-based ads, such as retargeting. In contrast, pixel monitoring is a different method that utilizes a little item of code on your page to collect information from users.
4. Simpler to carry out
Server-side tracking is a data collection procedure that takes place on the website's own server, bypassing web internet browser restrictions. This suggests that data collected by the website/app is first sent to the server where it's processed and after that sent to analytics devices like Google Analytics or Facebook Pixel.
The benefit of this approach is that it decreases the range of data monitoring and offers organizations more control over transmission, making it typically a lot more trustworthy. Therefore, it's much less prone to data challenges caused by things like a damaged link or an energetic advertisement blocker being set up.
With OWOX BI's Server-Side Monitoring, your service can accumulate real-time conversion information similarly that you would certainly with pixels or a cookie, but this is then passed directly to your advertising and marketing devices on the web server. This allows you to have more accurate information and aids make sure compliance with privacy policies such as GDPR. Furthermore, it likewise avoids the tracking limitations imposed by browsers and ad blockers.